Harvest timing key to consistent quality

The allure of first-to-market premiums can be very compelling at harvest, but Angus Crawford explains picking too early leads to poor-tasting fruit that can turn consumers away long term. Tools exist to help make sure fruit is mature at harvest and consumers get the best eating experience.

The modern consumer increasingly demands an apple of impeccable quality that has the optimum appearance, texture, and flavour. While Australia’s apple growing regions provide some of the most ideal warm, dry conditions to deliver this quality, there is an increasing call to do more toward managing orchard harvest maturity, particularly as one means to improve consistency of eating experience.

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