Visit Northern Tasmania (VNT) has consulted with industry to research and develop an event of national significance - agriCULTURED - to be staged annually throughout Northern Tasmania in August, commencing 5 - 8 August 2021.
The event is designed build on Tasmania’s brand strengths: our rich, diverse agricultural landscapes, fresh seasonal produce, and vibrant food and beverage makers, with a focus on our whole food system, from soil to stomach.
Its objectives are to:
- Increase visitation to Northern Tasmania in the traditionally slow month of August.
- Showcase and grow the Tasmanian agri-food sector, particularly the North.
- Grow connectivity and resilience within the food system by bringing industry, government, and community sectors together to inspire, share ideas, learn from each other, and build networks and partnerships.
- Respect, acknowledge and celebrate Aboriginal people, culture, and knowledge of country within the design of the event.
- Contribute to the brand development of Tasmania, particularly its agri-food and beverage sector.
- Develop the reputation of Launceston as a City of Gastronomy for a UNESCO Creative Cities Network bid.
agriCULTURED will be delivered in Launceston and Northern Tasmania, in our Civic Square Hub, at the Launceston Night Market, in our cafés and restaurants, on farms, and across our rich agricultural landscapes. Held over four days, the program provides collaborative learning and networking opportunities embedded within a unique cultural experience.
It provides a forum for local and interstate farmers, agritourism operators, producers, and makers, scaled and small, to meet, share, and discuss significant issues. It also aims to engage the public, through the creation of cultural and learning experiences which are fun, meaningful, and provide insights to farming lives, food provenance and food security.
“This is an exciting initiative from Visit Northern Tasmania, being delivered in partnership with FermenTasmania, to drive visitation to the north of Tasmania as part of the cool season activation in this area. The focus on the agri-food system was an obvious choice for the region and the blend of community, urban, and on-farm delivery, in conjunction with the Big hART’s Acoustic Life of Sheds performance piece, is an exciting model,” says Dr Fiona Kerslake, Chair of the AgriCULTURED Reference Group.
FermenTasmania will auspice the inaugural agriCULTURED event to be held from 5th – 8th August 2021.
Contacts for interview:
Fiona Kerslake, Chair, agriCULTURED
P: 0439017192 E: firstname.lastname@example.org