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Strawberry needle scare: History shows growers may bounce back stronger than ever

In the aftermath of the needle tampering saga that gripped Australia, life and work for strawberry growers is slowly returning to normal.

The crisis, which affected punnets across the country, was devasting for the industry, and sparked calls for tougher penalties around fruit tampering, including increased jail times,

But Gary Mortimer, an associate professor in marketing and international business at Queensland University of Technology, says history shows there may be a silver lining for growers.

He says while the perpetrator's motivation is typically to damage a company or industry, it often has the opposite effect.

"History illustrates that, over time, the opposite occurs, often with sales even stronger than before," Dr Mortimer says.

 

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(ABC NEWS: 19/10/18)