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China's expanding middle class targeted by Australian quality food exporters

Whether it be wine, beef or grain, China's rapidly growing middle class is developing a taste for quality Australian produce.

By 2022, there will be 550 million middle class people in China, making up three-quarters of the urban population.

Export companies are spruiking the safety and traceability of Australian produce, and targeting the increasingly refined tastes of our main trading partner.

 

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(ABC NEWS: 26/10/18)